- J-P De Clerck
We live in the age of the customer and we live in the age of data. I guess there must be a link between…
We live in the age of the customer and we live in the age of data. I guess there must be a link between…
Data-driven marketing, in theory, is about better using the flood of customer-related data to integrate and optimize marketing efforts in the age of an…
In many countries the adoption of electronic health record (EHR) systems and digitization processes in the healthcare industry, has been slowed down by security…
Data-driven content marketing rocks, Eric Ingrand says. In a workshop filled with best practices and cool case studies, Eric and Gianfranco Cuzziol will cover…
One of the themes of CeBIT 2014 was big data. In fact, it’s one of the core themes of most events I’ve been attending…
Content is one of the most debated and often hyped topic in marketing and business nowadays. Yet, beyond the scope of content in marketing…
Every day we create 2.5 quintillion bytes of data. That’s a lot! To put this number and how it has evolved into perspective, just…
The days when marketers could make decisions solely based on intuition or gut feeling are over. Nowadays, they must measure everything that matters from…
