The days when marketers could make decisions solely based on intuition or gut feeling are over. Nowadays, they must measure everything that matters from the perspective of return and certainly the perspective of the customer. They must base or, at least support, their decisions on data and on prognoses...
Contributor Ambal Balakrishnan from ClickDocuments interviewed Maria Pergolino from marketing automation vendor Marketo regarding the evolutions in lead nurturing, lead management and marketing automation.
An interesting topic for all businesses and all marketers because in the end one of the things we try to achieve with content marketing, email marketing...
This week Brian Carroll posted an interesting mind map of what multi-modal lead nurturing looks like on his B2B Lead Generation Blog.
Carroll writes that ‘to be successful, lead nurturing marketers need to leverage a multi-modal portfolio of channels’. This is especially the case in complex sales situations.
In case you wonder...
