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In 2018, Salesforce presented its CDP (customer data platform), Customer 360. At the occasion of Dreamforce 2019, the CRM company launched Customer 360 Truth,...
Bizheroes on customer-centricity
Is there a difference between customer-centricity and customer focus? Yes, there is. But then again, is there really? It depends as always. To discover...
Customer life cycle and CLV
The customer life cyle and models to calculate the customer lifetime value (CLV). The customer life cycle comes from the practice of CRM where it's...