Global Internet advertising will remain flat in 2020 as the overall global advertising market is expected to decline by at least 7.4 percent analysts claim.
The usage of digital channels for numerous purposes, ranging from remote work to online shopping, entertainment, and banking, increased across the globe as people were...
In 2018, Salesforce presented its CDP (customer data platform), Customer 360. At the occasion of Dreamforce 2019, the CRM company launched Customer 360 Truth, a set of services and capabilities, enabling customers to build that famous single source of truth everyone is looking for with customer data platforms.
Customer 360...
The question ‘Which platform is the best content distribution platform?’ is a tricky one, because the answer depends on your particular content marketing goals.
Every company has different goals, different target groups, and different decision makers and this ultimately shapes the choice of platform they make. For instance, depending...
