Marketing

Global Internet advertising will remain flat in 2020 as the overall global advertising market is expected to decline by at least 7.4 percent analysts claim. The usage of digital channels for numerous purposes, ranging from remote work to online shopping, entertainment, and banking, increased...
In 2018, Salesforce presented its CDP (customer data platform), Customer 360. At the occasion of Dreamforce 2019, the CRM company launched Customer 360 Truth, a set of services and capabilities, enabling customers to build that famous single source of truth everyone is looking for. Customer 360 Truth is a new...
What if everything you believed about privacy concerns is wrong? Trust in institutions is at an all-time low as the Edelman Trust Barometer 2017 indicated. We've covered some possible implications and findings previously. 84% of US consumers express concern regarding the security of their personally identifiable information Another question to ponder is...