Marketing

While marketers are expected to increase their martech investments according to most forecasts (some see temporary slower growth ahead for 2020, though not necessarily structural) existing marketing technology stacks are still being underutilized. How can marketers increase martech stack effectiveness? 29% of marketing leaders indicate that training and upskilling existing...
In 2018, Salesforce presented its CDP (customer data platform), Customer 360. At the occasion of Dreamforce 2019, the CRM company launched Customer 360 Truth, a set of services and capabilities, enabling customers to build that famous single source of truth everyone is looking for. Customer 360 Truth is a new...
What if everything you believed about privacy concerns is wrong? Trust in institutions is at an all-time low as the Edelman Trust Barometer 2017 indicated. We've covered some possible implications and findings previously. 84% of US consumers express concern regarding the security of their personally identifiable information Another question to ponder is...