Marketing, sales and the customer in a digital age
Customer-facing activities such as customer service and sales have adopted digital tools quite early on a functional level. The same goes for marketing. Discover some of the ways sales, marketing, and customer relationship management have been – and are – going through digital transformation and how an increasingly digital customer wants to be served in a channel-agnostic way. From digital customer experience to digital marketing and the tools and techniques enabling to enhance marketing ROI.