Marketers always had a tendency to optimize for channels, media and the technologies they used. Up until the arrival of tools to optimize for journeys, touchpoints and individual experiences it was hard to do otherwise.
Yet, in practice optimizing for technology is still too often the focal point, even as...
It's been a few years now since we started talking about digital transformation as one of the core drivers in the evolution of organizations in a hyper-connected and increasingly real-time context.
Thus far we tried to steer away as much as possible from technologies and limited views on so-called disruptive...
Everything is connected. It always has been, also beyond the currently "hot" context of technology. When everything is connected, in various degrees and ways, a small change can have a huge consequence, especially within so-called sensitive systems.
It's the well-known butterfly effect. Originating from the field of meteorology, mathematics and...
