Opinion

What if everything you believed about privacy concerns is wrong? Trust in institutions is at an all-time low as the Edelman Trust Barometer 2017 indicated. We've covered some possible implications and findings previously. 84% of US consumers express concern regarding the security of their personally identifiable information Another question to ponder is...
Trust in major institutions, media, business, CEOs, government and social (to name a few) has sunk to an all-time low since Edelman started publishing its annual Trust Barometer in 2012. CEO credibility dropped 12 points globally to an all-time low of 37% (2017 Edelman Trust Barometer) People now see media as...
Social media and social networks have come a long way since the early days of Facebook and Twitter. Social media marketing has become part of virtually every integrated marketing approach and it's almost impossible to imagine a content marketing strategy without a social content marketing component (commonly known as...