Smart data

Data and ethics
We live in the age of the customer and we live in the age of data. I guess there must be a link between both. Of course there is. People like to be valued and served in a way that takes their true needs into account. They like to...
Data-driven marketing, in theory, is about better using the flood of customer-related data to integrate and optimize marketing efforts in the age of an empowered consumer and Big Data. What matters most is the optimization of the customer experience, relevance and (perceived) customer value as a driver of business value....
Healthcare data breaches – source Verizon infographic 2014 Data Breach Investigations Report – click for full infographic PDF
In many countries the adoption of electronic health record (EHR) systems and digitization processes in the healthcare industry, has been slowed down by security and privacy challenges. Security breaches continue to remind us how crucial it is to secure healthcare data. Security risks are a fact of the digital economy....