Global Internet advertising will remain flat in 2020 as the overall global advertising market is expected to decline by at least 7.4 percent analysts claim.
The usage of digital channels for numerous purposes, ranging from remote work to online shopping, entertainment, and banking, increased across the globe as people were...
Techlash has hit North America. The results will be felt across several online activities, and marketers must take action as the level and impact of consumer concerns is underrated, according to the 'Future of Marketing: U.S. and China study'.
American marketers overrate the perceived positives of marketing innovations: most expect...
The second edition of the Selligent Global Connected Consumer Index finds a connected consumer who is more demanding and at the same time more wary of sharing personal data with marketers, who need to find that relevancy balance between becoming too intrusive and offering valuable experiences across touchpoints.
64% of...
