Digital marketing

Techlash has hit North America. The results will be felt across several online activities, and marketers must take action as the level and impact of consumer concerns is underrated, according to the 'Future of Marketing: U.S. and China study'. American marketers overrate the perceived positives of marketing innovations: most expect...
The second edition of the Selligent Global Connected Consumer Index finds a connected consumer who is more demanding and at the same time more wary of sharing personal data with marketers, who need to find that relevancy balance between becoming too intrusive and offering valuable experiences across touchpoints. 64% of...
Marketing technology concept
The people at marketing automation software vendor Marketo conducted research to look at 'newer' technologies and what their effect will be for marketers. US marketers are more pessimistic about the impact of new touchpoints on their engagement with customers, with 48% saying they are excited compared to 62% of international...