Digital marketing

Marketing technology concept
The people at marketing automation software vendor Marketo conducted research to look at 'newer' technologies and what their effect will be for marketers. US marketers are more pessimistic about the impact of new touchpoints on their engagement with customers, with 48% saying they are excited compared to 62% of international...
Respecting data is respecting people and earning trust
Consumers don’t mind sharing their personal data with marketers and businesses in exchange for benefits. The nature and amount of data shared depends on the perceived value of the benefit. It’s the principle of good old ‘quid pro quo’ and even goes back to permission marketing: “I, the consumer trust...
"Ad blocking is a consumer right". That's the message you get when visiting the website and Twitter account of Shine, an Israeli 'ad control technology' company that moved from the mobile security space to the ad blocking space with a different model than your usual ad blocker. I wouldn't have...
Data-driven marketing, in theory, is about better using the flood of customer-related data to integrate and optimize marketing efforts in the age of an empowered consumer and Big Data. What matters most is the optimization of the customer experience, relevance and (perceived) customer value as a driver of business value....
The essential role of customer experience - and the increasing focus on the customer journey - is driving many evolutions in the corporate world and within organizations. Digital marketing transformation is one of them. Digital transformation processes, for instance, nowadays are predominantly led by customer (experience) goals. We see that...
The Internet of Things is affecting virtually all industries, has a tremendous impact on the volume of data and on network traffic (and how we handle them) and is increasingly popular in a consumer context. The Internet of Things (IoT) is also revolutionizing business operations that are maybe less attractive...
Most important elements of the ideal customer experience according to customers in EIU research - via MarketingCharts
Customer expectations are "changing". Customers expect the same customer experience "quality" levels  as they "get" them from the best-in-class, regardless of industry. Higher customer expectations means upping the ante to meet them. That's what everyone tells you - and it's true. Nevertheless, it's key to not lose ourselves in providing...
Traffic volume still reigns as a metric for search engine optimization success - source Econsultancy State of Search 2013 report
Search engine optimization (SEO), along with email marketing, belongs to the oldest digital marketing techniques. Traditionally, search engine optimization was approached as a relatively technical matter, driven by a focus on how search engine algorithms work and how to get 'link juice'. Things have changed, however and the focus...
A white paper from Vocus identified 10 key blogging, content marketing and social media metrics. We summarized them and looked at five metrics in-depth. We also added several tips to improve them. Planning your business and marketing strategy requires a full analysis of metrics and KPIs (Key Performance Indicators)...
Although Facebook and Google are very different platforms, they have common revenue streams: Pay-Per-Click (PPC) advertising whereby contextual relevance, targeting and sharing are essential. With Google AdWords display advertising and text ads, you can achieve a good ROI but what about Facebook? Facebook has been testing several methods and formats...