Content management

Robert Rose on the customer journey and silos
Robert Rose is the Chief Strategist at the Content Marketing Institute. In this interview with Robert we take a look the evolutions in content marketing and in related areas such as content management, customer experience management and storytelling. Robert is known as one of the key driving forces of the...
Four Vs of big data
One of the themes of CeBIT 2014 was big data. In fact, it's one of the core themes of most events I've been attending the last months. Big data is everywhere: marketing, analytics, information management, healthcare, the list goes on. And despite discussions and debates in the area of...
site search
As the godfathers of usability and user experience always emphasized you need to offer "visitors" (a.k.a. people with an intent and task at hand) choice in the ways they can effectively access your content and navigate their way through your website. Site search is a crucial component of it. Everyone...
Enterprise content management – integrated social connected and multichannel – source AIIM – PDF opens
Content is one of the most debated and often hyped topic in marketing and business nowadays. Yet, beyond the scope of content marketing and content in a collaboration and social business context, a much broader evolution is going on in the company-wide adoption and holistic approach of information management....
Craig Le Clair – VP Principal Analyst at Forrester Research
Ten dimensions that shape an organization’s business agility. Forrester analyst Craig Le Clair has been working on the many dimensions of business agility from a technology perspective. One of the outcomes is a Forrester report looking at 10 measurable dimensions shaping an organization's business agility. In a blog post,...