Social business

Linkfluence acquires scoop.it
French social data intelligence company Linkfluence has raised 18 million euros and is expanding its operations with the acquisition of content curation pioneer Scoop.it. While Scoop.it probably rings a bell among content marketing experts across the globe, Linkfluence might not yet (the company is strong in Europe and Asia). Expect...
Where contact centers are missing the mark with customer care - Ovum
Contact centers are facing numerous challenges as customers become more expecting, display channel-agnostic behavior and use an increasing number of unstructured communication channels and data formats. As the contact center keeps going through digital transformations whereby "simple" tasks and processes get automated, channel preferences gradually shift and the fight to...
In his latest book, "Your Brand: The Next Media Company", Michael Brito, among others looks at the social dimension of content and social content strategy. The people at Edelman, where Michael worked before assuming his new role at WCG, obviously pay a lot of attention to content marketing. But...