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Marketing ROI

Customer life cycle and CLV
The customer life cyle and models to calculate the customer lifetime value (CLV). The customer life cycle comes from the practice of CRM where it's...
A white paper from Vocus identified 10 key blogging, content marketing and social media metrics. We summarized them and looked at five metrics in-depth....
Marketing ROI measurement tool by Jim Lenskold
In this guest blog, marketing ROI guru Jim Lenskold, a speaker at one of i-SCOOP's events, looks at a handful of key principles you...