Marketing ROI

Customer life cycle and CLV
The customer life cyle and models to calculate the customer lifetime value (CLV). The customer life cycle comes from the practice of CRM where it's traditionally used to map the different stages a customer goes through from considering a product, service or solution to the actual buy and, at least...
A white paper from Vocus identified 10 key blogging, content marketing and social media metrics. We summarized them and looked at five metrics in-depth. We also added several tips to improve them. Planning your business and marketing strategy requires a full analysis of metrics and KPIs (Key Performance Indicators)...
In this guest blog, marketing ROI guru Jim Lenskold, a speaker at one of i-SCOOP's events, looks at a handful of key principles you should know to improve your digital marketing ROI. Fundamentally, marketing ROI is a process of continuously improving marketing performance and profitability by applying deeper insights to...