- J-P De Clerck
The customer life cyle and models to calculate the customer lifetime value (CLV). The customer life cycle comes from the practice of CRM where…
The customer life cyle and models to calculate the customer lifetime value (CLV). The customer life cycle comes from the practice of CRM where…
A white paper from Vocus identified 10 key blogging, content marketing and social media metrics. We summarized them and looked at five metrics in-depth.…
In this guest blog, marketing ROI guru Jim Lenskold, a speaker at one of i-SCOOP’s events, looks at a handful of key principles you…
ROI stands for Return on Investment. Period. If we talk about Social Media ROI in this post, we mean the return on investment of…
The days when marketers could make decisions solely based on intuition or gut feeling are over. Nowadays, they must measure everything that matters from…
On 2 and 3 June, Barcelona is the place to be for European interactive marketers. The industry will gather then for a new edition…
Many social media marketing experts claim you can’t measure the ROI of social media marketing. That’s nonsense and a proof that some so-called social…
