Search engine marketing

Quote Mike Corak i-SCOOP
Ethology's Mike Corak held a great keynote at the Content Marketing Conference Europe 2014 in Antwerp: “Topics, Not Keywords: How to Make Content Work for Brands.” Being a very experienced and integrated thinking digital (content) marketing practitioner as this interview and overview of his keynote shows, Mike's presentation offered...
Optimized content buckets via Search Engine Watch
What is easier? Optimizing customer experiences and conversion rates or increasing reach and awareness? What is more effective? Conversion and content optimization or driving traffic? Truth is the mix often is entirely wrong and too much focus is on reach and traffic. Because all it takes is money. A...
A review of content marketing software Scribe (last update: April 19, 2013) In our series of content marketing software reviews we take a look at Scribe. This review is neutral as usual. We also never use affiliate links/programs if they're available. Scribe belongs to the category of content optimization platforms,...