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Customer-centricity: what is it and what does it even mean to be customer-centric? "Becoming more customer-centric." Just like "enhancing the customer experience," it comes...
Customer life cycle and CLV
The customer life cyle and models to calculate the customer lifetime value (CLV). The customer life cycle comes from the practice of CRM where it's...
Without community engagement you can't continue running a good community and you won’t have any interaction. Communities exist but to identify them, give them...