Customer-centricity: what is it and what does it even mean to be customer-centric?
"Becoming more customer-centric." Just like "enhancing the customer experience," it comes back as a goal in virtually all digital transformation projects, as a benefit that can be achieved with an emerging technology or class of enterprise...
The customer life cyle and models to calculate the customer lifetime value (CLV).
The customer life cycle comes from the practice of CRM where it's traditionally used to map the different stages a customer goes through from considering a product, service or solution to the actual buy and, at least...
