- Renilde De Wit
Although Facebook and Google are very different platforms, they have common revenue streams: Pay-Per-Click (PPC) advertising whereby contextual relevance, targeting and sharing are essential.…
Although Facebook and Google are very different platforms, they have common revenue streams: Pay-Per-Click (PPC) advertising whereby contextual relevance, targeting and sharing are essential.…
Good news for email marketers: according to research from the Direct Marketing Association (DMA), the typical email engagement rates are going up. US open…
LinkedIn is by far most the important social network to reach out to business buyers and connect with professionals in general and thus one…
Revenue Coach Kristin Zhivago, wrote a new book, called “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy”. She sent…
The link between CRM and digital interactions, touchpoints and campaigns, has never been clearer before than today. A customer-centric business has to interact with…
Lorie Weiman wrote a nice post recently for Search Engine Land where she offers some tips on using search engine marketing for branding. As…
The days when marketers could make decisions solely based on intuition or gut feeling are over. Nowadays, they must measure everything that matters from…
How people search for and find information has changed entirely. And that has a fundamental impact on marketing and communication. Since ages, search engine…
Earlier this month I read an interesting post by Karen Talavera. It made me think more than I already do about the role of…
Eloqua cofounder and CTO Steven (Steve) Woods wrote a book, Digital Body Language, that explores topics related to demand generation and the current transitions…
Lately we have been writing a lot about the several dimensions and aspects of content in various forms of communication. In this post, Michele…
Last week I sat down with Joseph Jaffe at the Deep-C event, organized by MSN Belgium. A conversation with Jaffe, author of “Life After…
