Sales

Artificial intelligence in sales concept
Artificial intelligence (AI) is becoming mainstream in data-driven marketing and rapidly gaining traction in customer service. In this article we look at the usage of artificial intelligence in sales, another customer-facing domain where AI is rising fast. Artificial intelligence comes in many forms, shapes, subfields and applications. From games, search...
Overwhelmed salespeople concept
Enhancing sales productivity and effectiveness by increasing selling time and removing the hurdles salespeople and sales teams encounter. Here are two classic challenges for workers who need information to do their jobs successfully, which organizations try to solve but nonetheless keep struggling with. The sales experience drives 53% of customer loyalty...
Interview Nancy Nardin
Buying behavior has changed. Marketing has changed. Sales has changed. Customer-centricity is revisited as customers continue to change and increasingly feel overwhelmed. However, has sales adapted enough to overcome commercial challenges? How has the collaboration between sales and marketing evolved since the early days of CRM and Sales Force...
Sales prospect selling concept
How do you solve the buying disconnect in B2B and complex buying journeys? For starters by realizing there is a disconnect and that buying AND selling have both become more complex overall. And by realizing the importance of understanding true - emotional - goals and the prospect experience. Smart sales...
Matt Dixon quote CEB
Matthew - Matt - Dixon is Group Leader, Financial Services and Customer Contact Practices at CEB (Corporate Executive Board). If that doesn't ring a bell: Matt also wrote "The Challenger Sale: Taking Control of the Customer Conversation” and "The Effortless Experience: Conquering the New Battleground for Customer Loyalty". Effortless (customer)...