Interviews

Interviews with digital business, digital marketing, customer experience and transformation change agents.

Evolving from scanning and document services to BPO services and higher customer value interview Datascan Ireland Orla Cafferty
Interview with Orla Cafferty of Dublin-based Datascan Document Services on the strategic journey from document management services and document capture services to high-value BPO and compliance services. Without digitization there is no digital transformation. Yet, in reality there is still a lot of digitization to do and paper is far...
Interview Nancy Nardin
Buying behavior has changed. Marketing has changed. Sales has changed. Customer-centricity is revisited as customers continue to change and increasingly feel overwhelmed. However, has sales adapted enough to overcome commercial challenges? How has the collaboration between sales and marketing evolved since the early days of CRM and Sales Force...
Digitize or Die book IoT by Nicolas Windpassinger
There are several books on the IoT. However, most IoT books either provide an overview, show a world of possibilities with little actionable strategic information and cases or are purely technical in nature. We just came across the IoT book of Nicolas Windpassinger, which is entitled ‘Digitize or Die' and...