Email marketing

email marketing concept
Two digital marketing “techniques” have stood the test of time: email marketing and search engine marketing. Since over a decade marketers get confronted with a multitude of new channels people use to interact with business. Even if today’s customer is channel-agnostic, email marketing de facto remains a crucial element...
Dave Chaffey at one of our events
The opportunity to continually test and refine digital marketing is often cited as one of the main advantages of “new media” over “traditional media”. The conversation amongst digital marketing thought-leaders is generally sophisticated on this subject, advocating advanced tactics. Terms such as “Agility”, “A/B testing” and “social media optimisation” are...
Beware of comparing apples and oranges
According to a blog post of Email Delivered there is a "heated debate inside marketing circles" about what's the best option when it comes to focusing your marketing efforts: social media or email marketing. Although I had promised myself not to rant (well) anymore I can't help but beg you...