The opportunity to continually test and refine digital marketing is often cited as one of the main advantages of “new media” over “traditional media”. The conversation amongst digital marketing thought-leaders is generally sophisticated on this subject, advocating advanced tactics.
Terms such as “Agility”, “A/B testing” and “social media optimisation” are...
According to a blog post of Email Delivered there is a "heated debate inside marketing circles" about what's the best option when it comes to focusing your marketing efforts: social media or email marketing.
Although I had promised myself not to rant (well) anymore I can't help but beg you...
People today are becoming channel-agnostic. They use different platforms, channels and devices when and where it suits them best. Do you think about whether you're using email or a social platform, for instance, when using your mobile device?
Despite the fact that content marketing is also channel-agnostic, it’s important...
