Email marketing

Dave Chaffey at one of our events
The opportunity to continually test and refine digital marketing is often cited as one of the main advantages of “new media” over “traditional media”. The conversation amongst digital marketing thought-leaders is generally sophisticated on this subject, advocating advanced tactics. Terms such as “Agility”, “A/B testing” and “social media optimisation” are...
Beware of comparing apples and oranges
According to a blog post of Email Delivered there is a "heated debate inside marketing circles" about what's the best option when it comes to focusing your marketing efforts: social media or email marketing. Although I had promised myself not to rant (well) anymore I can't help but beg you...
B2C Content Marketing Usage by Tactic - eNewsletters rank third - source
People today are becoming channel-agnostic. They use different platforms, channels and devices when and where it suits them best. Do you think about whether you're using email or a social platform, for instance, when using your mobile device? Despite the fact that content marketing is also channel-agnostic, it’s important...