- J-P De Clerck
In the “2013 Inc. Digital Marketing Survey”, Vocus and Inc. share their findings on the “state of digital marketing for SMBs”. Email marketing plays…
In the “2013 Inc. Digital Marketing Survey”, Vocus and Inc. share their findings on the “state of digital marketing for SMBs”. Email marketing plays…
No conversions without people-centricity. No new customers without prospects actually doing what we hope they do. No matter how advanced our marketing automation scenarios,…
You don’t see Belgian marketing companies going to the US every day. Looking at the participation of Belgian marketing automation vendor Selligent at major…
The consolidation in the marketing automation industry keeps shaking up the market. After last year’s series of acquisitions, the latest move is Salesforce.com’s pending…
How great is the cloud where you can connect everything? The ‘open’ spirit where everything nicely gets integrated. An open ecosystem with Salesforce as…
Increasingly, people from all around the world are communicating with one another through social media, sharing their entertainment experiences, and affecting the viewing habits…
Put a bunch of PR professionals in a conference room and you get presentations filled with tweetable data, quotes and cases where content marketing,…
Successful organizations take on an efficient content marketing strategy as a centrepiece of their activities. It’s not an add-on. It’s strategic. Getting buy-in from…
Do you know what executives who know their customers very well and can put them in their shoes better than others, do? They don’t…
A content marketing strategy requires the involvement of product marketing. There is still quite some work to do in this area, even if in…
UK-based content marketing agency Content Amp released an impressive infographic, mapping the content marketing software, tools and partner ecosystem. ‘The Content Marketing Landscape Infographic’…
A white paper from Vocus identified 10 key blogging, content marketing and social media metrics. We summarized them and looked at five metrics in-depth.…
