Media and publishing Archives

The time to rethink influence, thought leadership and trust is now

Trust in major institutions, media, business, CEOs, government and social (to name a few) has sunk to an all-time low since Edelman started publishing its annual Trust Barometer in 2012. CEO credibility dropped 12 points globally to an all-time low of 37% (2017 Edelman Trust Barometer) People now see media as...

Evolutions and preferences in entertainment content

Increasingly, people from all around the world are communicating with one another through social media, sharing their entertainment experiences, and affecting the viewing habits of others. Entertainment content formats and shifts across the social globe. Not many years ago, people may have watched a program based upon advertising or the...

Welcome to multi-screen media consumption

Google published the results of research done in collaboration with Ipsos and Sterling Brands; The New Multi-screen World. The research provides insights regarding cross-channel and multi-screen media consumption. Although the results are not really surprisingly, they are worth taking a look at when planning content marketing programs across channels. Most...