- J-P De Clerck
Content marketing means many things to many people. How we’re asking the wrong questions. A few years ago I wrote a piece on the…
Content marketing means many things to many people. How we’re asking the wrong questions. A few years ago I wrote a piece on the…
Allow me to repeat some key trends that describe the connected buyer’s journey and integrated marketing reality. An educated ‘prosumer’, a shift from selling…
Marketing ROI and marketing measurement serve the business and the customer. In an interview with marketing ROI expert Jim Lenskold at the occasion of…
Attention is scarce. Everyone has oh so much to do. And for many of us it’s so hard to manage our time and stay…
Gianfranco Cuzziol’s fascination is the cross-channel journey of today’s consumer. He works with clients to help them leverage the points of impact along that…
If you visit this website on a more or less regular basis, you might have noticed that we’re in the middle of a migration…
What is easier? Optimizing customer experiences and conversion rates or increasing reach and awareness? What is more effective? Conversion and content optimization or driving…
Social business and the use of social media and technologies for marketing (social media marketing) both still have a long way to go, certainly…
The web is littered with uninspired flaccid words, words with virtually no meaning. What some people might call web copy or content. In most…
If you’ve been around marketing for a while and especially if you have been around online marketing for some time, you have likely heard…
You probably heard Jay Baer published a new book, Youtility. I read some reviews before taking some time off and visit beautiful Hungary. Based…
US-based StrongMail, as the name says originally an ESP (Email Service Provider) and quick to adopt a more integrated and connected email marketing solution…
