- J-P De Clerck
Enabling great customer experiences and optimizing processes and interactions across all touchpoints in a consistent and human, customer-centric way leads to marketing and business…
Enabling great customer experiences and optimizing processes and interactions across all touchpoints in a consistent and human, customer-centric way leads to marketing and business…
According to a blog post of Email Delivered there is a “heated debate inside marketing circles” about what’s the best option when it comes…
Ardath Albee is one of the smartest B2B marketing and content marketing experts. I’ve been following her since quite some time and, even if…
Dutch AJ Huisman is one of several B2B content marketing pioneers in Europe. He was also one of the speakers at i-SCOOP’s Content Marketing…
Each successful content marketing strategy is a social and connected content marketing strategy by definition. I’m not just talking about the areas where social…
The customer life cyle and models to calculate the customer lifetime value (CLV). The customer life cycle comes from the practice of CRM where…
Everyone says content marketing is not about selling. They’re wrong, Doug Kessler says. Doug is Creative Director and co-founder of UK-based Velocity Partners, a…
Marketing optimization expert Bryan Eisenberg often refers to what he calls the “Holy Trinity of Conversion Optimization”. When going through one of the presentations…
Ethology’s Mike Corak held a great keynote at the Content Marketing Conference Europe 2014 in Antwerp: “Topics, Not Keywords: How to Make Content Work…
Forrester has been working on a content marketing maturity assessment model and recently announced the results (read more about the value of content marketing…
Kelly Hungerford is community manager, evangelist and responsible for content operations at content curation company Paper.li. Kelly, who was a speaker at our Content…
Storytelling and content marketing go hand in hand. Yet, the art of storytelling stretches further than the narrative in any form of content. Do…
