- J-P De Clerck
Global Internet advertising will remain flat in 2020 as the overall global advertising market is expected to decline by at least 7.4 percent analysts…
Global Internet advertising will remain flat in 2020 as the overall global advertising market is expected to decline by at least 7.4 percent analysts…
In 2018, Salesforce presented its CDP (customer data platform), Customer 360. At the occasion of Dreamforce 2019, the CRM company launched Customer 360 Truth,…
The question ‘Which platform is the best content distribution platform?’ is a tricky one, because the answer depends on your particular content marketing goals.…
Customer-centricity: what is it and what does it even mean to be customer-centric? “Becoming more customer-centric.” Just like “enhancing the customer experience,” it comes…
What if everything you believed about privacy concerns is wrong? Trust in institutions is at an all-time low as the Edelman Trust Barometer 2017…
The people at marketing automation software vendor Marketo conducted research to look at ‘newer’ technologies and what their effect will be for marketers. [mks_pullquote…
Although many people still use desktop computers to search and view online content (in the case of our site even a large majority), the…
For years the question hasn’t been if but when and by whom Marketo would be acquired after so many of its marketing automation competitors…
Consumers don’t mind sharing their personal data with marketers and businesses in exchange for benefits. The nature and amount of data shared depends on…
How do you solve the buying disconnect in B2B and complex buying journeys? For starters by realizing there is a disconnect and that buying…
Being utterly customer-centric and putting customer (experience) first is a ‘must’ (and always should have been) and a mantra for all organizations. It’s even…
It was to be expected. Last Summer middle-market private equity firm HGGC took a majority stake in marketing automation vendor Selligent. Two months later…
