- Renilde De Wit
Most companies are aware of the importance of having a social media presence. A recent study, however, has proven once again that a willingness…
Most companies are aware of the importance of having a social media presence. A recent study, however, has proven once again that a willingness…
Although Facebook and Google are very different platforms, they have common revenue streams: Pay-Per-Click (PPC) advertising whereby contextual relevance, targeting and sharing are essential.…
One of the most debated topics regarding social media marketing is risk. Fear of reputation disasters and even of simple comments still withholds many…
Using QR codes is an easy way to connect with your customers and prospects. However, most of the time they are used from an…
The London 2012 Olympics are over but more data are popping up, showing the social and digital dimension of the Games. Several media and…
Brand advocates are among the most powerful sources of social recommendations, word-of-mouth and sales in this social era. However, businesses ignore or forget many…
Can you still imagine a world or business without Internet? Almost impossible, isn’t it? Especially young people often wondered how their parents managed things…
After having released its annual AdEx report, IAB Europe last week also unveiled some data regarding media consumption in Europe. The Mediascope Europe 2012…
According to the IAB Europe AdEx Benchmark Europe 2012, the online advertising market in Europe rose to a total market value of €20.9bn in…
eMarketer.com released a report, looking at brand advocates, word-of-mouth and how to scale it using these advocates. Advocacy obviously is not new. It builds…
(Digital) influence is the capacity to affect others to take actions and/or change opinions or behavior. It can happen directly (persuasion) and indirectly. However,…
Econsultancy’s Email Marketing Industry Census 2012 report shows email is still seen as a channel with a good return, with 70% of company respondents…
