Word of mouth

eMarketer.com released a report, looking at brand advocates, word-of-mouth and how to scale it using these advocates. Advocacy obviously is not new. It builds further on the model of reach, acquisition, conversion, retention and loyalty Jim Sterne and Matt Cutler described in their paper "E-Metrics, Business Metrics For The...
Word-of-mouth marketing is a topic that gets a lot of attention these days. I suppose everyone knows why by now. The real question businesses should ask themselves is not how to build word-of-mouth tactics but how to stand out and be really remarkable, enabling equally remarkable customer experiences. And...
Generosity is increasingly used as a word of mouth marketing tactic. Is there room in a business context for generosity that goes beyond the relational dimension and becomes the unexpected? Do you understand the needs of people if they are not expressed and detected? “Generosity is the habit of giving...