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Word of mouth

eMarketer.com released a report, looking at brand advocates, word-of-mouth and how to scale it using these advocates. Advocacy obviously is not new. It builds...
Word-of-mouth marketing is a topic that gets a lot of attention these days. I suppose everyone knows why by now. The real question businesses...
Generosity is increasingly used as a word of mouth marketing tactic. Is there room in a business context for generosity that goes beyond the...