- J-P De Clerck
Do you know what the first reason is why marketers fail to connect with consumers? The fact they call them consumers and treat them…
Do you know what the first reason is why marketers fail to connect with consumers? The fact they call them consumers and treat them…
“Reconnect your brand.” That’s the slogan one of my former customers, who is active in the marketing automation space, started using recently as part…
Brand advocates are among the most powerful sources of social recommendations, word-of-mouth and sales in this social era. However, businesses ignore or forget many…
According to the IAB Europe AdEx Benchmark Europe 2012, the online advertising market in Europe rose to a total market value of €20.9bn in…
The days when marketers could make decisions solely based on intuition or gut feeling are over. Nowadays, they must measure everything that matters from…
On 2 and 3 June, Barcelona is the place to be for European interactive marketers. The industry will gather then for a new edition…
In March, Harris Interactive conducted a few polls to find out exactly why or why not Americans chose to buy certain brands and products.…
End of last week I posted an article on my personal blog about a recent survey by the American Association of National Advertisers. I…
