- J-P De Clerck
The customer life cyle and models to calculate the customer lifetime value (CLV). The customer life cycle comes from the practice of CRM where…
The customer life cyle and models to calculate the customer lifetime value (CLV). The customer life cycle comes from the practice of CRM where…
ROI stands for Return on Investment. Period. If we talk about Social Media ROI in this post, we mean the return on investment of…
The days when marketers could make decisions solely based on intuition or gut feeling are over. Nowadays, they must measure everything that matters from…
Many social media marketing experts claim you can’t measure the ROI of social media marketing. That’s nonsense and a proof that some so-called social…
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