Content marketing/ Opinion/ Research/ Social media marketing
Social media and social networks have come a long way since the early days of Facebook and Twitter. Social media marketing has become part of virtually every integrated marketing approach and it’s almost impossible to imagine a content marketing strategy without a social content marketing component (commonly known as ‘social content distribution’ these days). Due […]
Digital business/ ICT/ Leadership
To say that CIOs didn’t understand the business in the past would be a big exaggeration. However, we can’t ignore that many CIOs weren’t involved in the business enough and looked too much at their role in “making things run”. As digital transformation became essential and each business really became an IT business, with among […]
Internet of Things/ IoT News/ IoT research/ News
Everyone agrees that one of the components of the overall Internet of Things picture that needs to be tackled is security. It was clear since long before September’s IoT-based attacks and several other security incidents. The industry knows it, businesses with IoT strategies know it and consumers know it. After the attacks (although there is […]
Cybersecurity/ Internet of Things/ Opinion
Many years ago, when the Internet became popular, a local government asked us to set up a site to educate consumers and businesses on security risks and measures to take, in order to use the Internet safely. Flashback. With the Internet of Things, predominantly in a consumer electronics and consumer IoT context, it’s as if […]
Cloud/ Digital technologies/ ICT
The cloud delivery model has been heralded as the game changer of IT’s business model and even the very essence of business and even disruption in a digital age for many years. Cloud computing or ‘the cloud’ takes center stage in the technological evolutions that have led us to the current waves of accelerated innovation […]
Customer experience/ Digital business/ Digital marketing/ Digital transformation/ Integrated marketing
The essential role of customer experience – and the increasing focus on the customer journey – is driving many evolutions in the corporate world and within organizations. Digital marketing transformation is one of them. Digital transformation processes, for instance, nowadays are predominantly led by customer (experience) goals. We see that digital marketing transformation (not to […]
With the 2015 predictions season behind us, let’s take a look at what the IT analysts from International Data Corporation (IDC) and Gartner are predicting for the global IT market this year, among others regarding the third platform. In December 2014, IDC released their worldwide IT prediction with a webinar and a report, including market […]
Business and management/ Digital business/ Human resources/ Research
You heard it before: the consumer is increasingly in control, and marketers have a hard time catching up and reconnecting with an increasingly connected consumer. Your (future) employees are connected and demanding consumers as well. And it impacts recruitment, as well as employee engagement. The future of a business is not only about regaining trust […]
Digital business/ Digital transformation/ Leadership
Digital technologies have profoundly changed the ways we do business, buy, work and live. They have even altered society and continue impacting virtually all business functions and industries. It’s partially what digital business is about. Today, digital business mainly is used in a context of digital transformation, disruptive technologies, holistic business optimization and integration/convergence. However, […]
Content management/ Information management
Content management became popular at the beginning of the new millennium. This was among others due to a specific form of content management: web content management. At the same time, the need for a better management of and access to content, that was shattered within the organizations and wasn’t managed across the information lifecycle, gave […]
