Tag: Gartner
Connected home solutions 2017: user preferences and adoption – research
Research by Gartner, announced early March 2017, confirms that the connected or smart home in its true sense isn’t exactly for tomorrow. As we mentioned before, consumers do buy connected home solutions but the...
Marketers increase spending in paid social in 2017 – is it smart?
Social media and social networks have come a long way since the early days of Facebook and Twitter.
Social media marketing has become part of virtually every integrated marketing approach and it's almost impossible...
IoT security: the majority of IoT devices is not monitored in real time
Everyone agrees that one of the components of the overall Internet of Things picture that needs to be tackled is security. It was clear since long before September's IoT-based attacks and several other security...
IoT security and the consumer: the challenges and education question
Many years ago, when the Internet became popular, a local government asked us to set up a site to educate consumers and businesses on security risks and measures to take, in order to use...
CIO challenges in the age of digital transformation: analysis and outlook
To say that CIOs didn't understand the business in the past would be a big exaggeration. However, we can't ignore that many CIOs weren't involved in the business enough and looked too much at...
Cloud computing: the next stage – evolutions and transformations in the cloud
The cloud delivery model has been heralded as the game changer of IT’s business model and even the very essence of business and even disruption in a digital age for many years. Cloud computing...
Digital marketing transformation – the customer leads the dance
The essential role of customer experience - and the increasing focus on the customer journey - is driving many evolutions in the corporate world and within organizations. Digital marketing transformation is one of them.
Digital...
2015: the year of third platform accelerating innovation
With the 2015 predictions season behind us, let’s take a look at what the IT analysts from International Data Corporation (IDC) and Gartner are predicting for the global IT market this year, among others...
Recruitment and social: the shift in control employers forget
You heard it before: the consumer is increasingly in control, and marketers have a hard time catching up and reconnecting with an increasingly connected consumer. Your (future) employees are connected and demanding consumers as...
Digital business: transformation, disruption, optimization, integration and humanization
Digital technologies have profoundly changed the ways we do business, buy, work and live. They have even altered society and continue impacting virtually all business functions and industries. It's partially what digital business is...