- J-P De Clerck
Buying behavior has changed. Marketing has changed. Sales has changed. Customer-centricity is revisited as customers continue to change and increasingly feel overwhelmed. However, has…
Buying behavior has changed. Marketing has changed. Sales has changed. Customer-centricity is revisited as customers continue to change and increasingly feel overwhelmed. However, has…
Each organization invests hours of work and numerous processes to deal with documents, data and information every single day and across multiple departments. Managing…
Gianfranco Cuzziol’s fascination is the cross-channel journey of today’s consumer. He works with clients to help them leverage the points of impact along that…
Atos Origin expertise and the EFMA (European Financial Management & Marketing Association), recently released the results of European research regarding the use of CRM…
For the past four years, the ‘Software as a Service’ or SaaS model (one of the “layers” of the cloud computing model, along with,…
Despite the increasing investments in CRM , many organizations keep struggling with customer relationship management and customer service in a contact center context. In…
In its recently published e-business study Ghent-based research firm InSites Consulting found that the usage of email marketing and CRM in Belgium is on…
