- J-P De Clerck
Digital banking and mobile banking are mainstream, yet research shows that not all is well from the consumer perspective. What do customers expect from…
Digital banking and mobile banking are mainstream, yet research shows that not all is well from the consumer perspective. What do customers expect from…
If you think there is a lot of mobile data generated by smartphones, hold on for much more as our big data sphere continues…
Consumers don’t mind sharing their personal data with marketers and businesses in exchange for benefits. The nature and amount of data shared depends on…
A few years ago I attended an event, organized by our partner BT Global Services. When talking about digital transformation, back then a relatively…
What do businesses perceive as the main risks and challenges they face today and in the years ahead? It’s a question that matters if…
Smart wearables are becoming the main drivers of the overall wearables market. Today, these smart wearables only count for about one third of the…
Providing good customer self-service possibilities is a must. We have all the possibilities to enable it, customers want it and with smart technologies we…
For many (really many) years now we’ve been talking about the disconnect with the customer. And the need to reconnect with the customer as…
SDL, touting itself as the leader in global customer experience solutions for quite some time now, feels it’s time for a global customer experience…
Data-driven marketing, in theory, is about better using the flood of customer-related data to integrate and optimize marketing efforts in the age of an…
In March and April 2015, content marketing software vendor Kapost (now turned marketing content software vendor, there is a tiny difference, more on that…
Curata, vendor of a professional content curation and content marketing software platform, recently conducted research on the tactics and technology over 600 marketers used…
