- J-P De Clerck
Customer-centricity: what is it and what does it even mean to be customer-centric? “Becoming more customer-centric.” Just like “enhancing the customer experience,” it comes…
Customer-centricity: what is it and what does it even mean to be customer-centric? “Becoming more customer-centric.” Just like “enhancing the customer experience,” it comes…
In 2006 Jeanne Bliss published “Chief Customer Officer: Getting Past Lip Service to Passionate Action“. Since then she has been helping leadership teams and…
Your customer is on a journey. Is that journey aligned with what you offer across each and every step until the destination is reached…
Through multi-channel interactions and delivering the right content and information at the right time and in the right environment and context, we can optimize…
Brand advocates are among the most powerful sources of social recommendations, word-of-mouth and sales in this social era. However, businesses ignore or forget many…
A customer (also known as a client, buyer, or purchaser) is usually used to refer to a current or potential buyer or user of…
“Never before in the history of business and marketing has customer service been as front and center as it is today”. That’s how Joseph…
Outbound and inbound marketing is all about providing pollen to attract the bees. “Over here! My flower is the best!” But if I’m the…
