- J-P De Clerck
One of the less often mentioned aspects regarding changing data protection regulations, most notably but not solely the General Data Protection Regulation (GDPR), are…
One of the less often mentioned aspects regarding changing data protection regulations, most notably but not solely the General Data Protection Regulation (GDPR), are…
Consumers don’t mind sharing their personal data with marketers and businesses in exchange for benefits. The nature and amount of data shared depends on…
The Internet of Things is affecting virtually all industries, has a tremendous impact on the volume of data and on network traffic (and how…
The link between CRM and digital interactions, touchpoints and campaigns, has never been clearer before than today. A customer-centric business has to interact with…
The days when marketers could make decisions solely based on intuition or gut feeling are over. Nowadays, they must measure everything that matters from…
