- J-P De Clerck
As artificial intelligence and machine learning are increasingly used and ‘improved’ for facial recognition, physiognomy seems to be back from never really having gone…
As artificial intelligence and machine learning are increasingly used and ‘improved’ for facial recognition, physiognomy seems to be back from never really having gone…
What if everything you believed about privacy concerns is wrong? Trust in institutions is at an all-time low as the Edelman Trust Barometer 2017…
Trust in major institutions, media, business, CEOs, government and social (to name a few) has sunk to an all-time low since Edelman started publishing…
Social media and social networks have come a long way since the early days of Facebook and Twitter. Social media marketing has become part…
Many years ago, when the Internet became popular, the Belgian government hired us to set up a site to educate consumers and businesses on…
Big data, semantic understanding, sentiment analysis, neurobiology, genome research, artificial intelligence, neuromarketing: not a day goes by or amazing new discoveries and advances in…
“Ad blocking is a consumer right”. That’s the message you get when visiting the website and Twitter account of Shine, an Israeli ‘ad control…
We live in the age of the customer and we live in the age of data. I guess there must be a link between…
In 2006 Jeanne Bliss published “Chief Customer Officer: Getting Past Lip Service to Passionate Action“. Since then she has been helping leadership teams and…
In March and April 2015, content marketing software vendor Kapost (now turned marketing content software vendor, there is a tiny difference, more on that…
Is there a difference between customer-centricity and customer focus? Yes, there is. But then again, is there really? It depends as always. To discover…
In an article on the digital customer experience I briefly mentioned how the availability of digital channels and tools has become a criterion for…
