- J-P De Clerck
A content marketing strategy requires the involvement of product marketing. There is still quite some work to do in this area, even if in…
A content marketing strategy requires the involvement of product marketing. There is still quite some work to do in this area, even if in…
UK-based content marketing agency Content Amp released an impressive infographic, mapping the content marketing software, tools and partner ecosystem. ‘The Content Marketing Landscape Infographic’…
A white paper from Vocus identified 10 key blogging, content marketing and social media metrics. We summarized them and looked at five metrics in-depth.…
Unless you’ve been off the planet for a while, you’ve probably heard a lot of talk about how important landing page optimization is to…
Everyone seems to want to create a perfect content marketing or content machine nowadays. At least if you look at the titles of many…
The great content marketing backlash. That’s what I have been reading about these last few weeks. Or better: I noticed a never ending stream…
Content marketing can serve many possible purposes and for some of those involving influencers can prove beneficial. B2B content marketing consultant Michele Linn put…
Mobile content marketing. Or better: content marketing in a mobile context. It deserves your attention, regardless of the way you use content for several…
With the never ending rise of new communication channels, the shift from selling to buying, the rise of the ‘empowered’ and connected buyer, and…
In this guest blog, marketing ROI guru Jim Lenskold, a speaker at one of i-SCOOP’s events, looks at a handful of key principles you…
Jeff Swystun, previously – among others – Chief Communications Office at DDB Worldwide and now running his own consultancy, wrote a brilliant piece on…
The use of multifunction devices, smartphones and tablets clearly continues to change the way people buy and interact. They also impact the ways we…
