Creating business value increasingly equals creating customer value. Customer-centricity isn't a goal anymore, it's the basis. And usefulness is key to achieve it: remember the crucial role of the customer's voice and of intent in a connected customer experience approach. Jay Baer wrote a book about the need to...
Since it was coined at the end of the previous decade, the term 'content marketing' became adopted for various form of marketing and purposes where content matters. In other words: everywhere. Content marketing has become a huge umbrella term. Pragmatic as we like to be, we tend to cover...
The opportunity to continually test and refine digital marketing is often cited as one of the main advantages of “new media” over “traditional media”. The conversation amongst digital marketing thought-leaders is generally sophisticated on this subject, advocating advanced tactics.
Terms such as “Agility”, “A/B testing” and “social media optimisation” are...
