- J-P De Clerck
We live in the age of the customer and we live in the age of data. I guess there must be a link between…
We live in the age of the customer and we live in the age of data. I guess there must be a link between…
Data-driven marketing, in theory, is about better using the flood of customer-related data to integrate and optimize marketing efforts in the age of an…
In 2006 Jeanne Bliss published “Chief Customer Officer: Getting Past Lip Service to Passionate Action“. Since then she has been helping leadership teams and…
As organizations focus more on customer service, the customer experience and, well, anything that’s customer-related, there’s also an increasing attention for the psychological dimension…
It seems like only a few years ago that Folke Lemaitre and his partner were present at one of our events and asked if…
In March and April 2015, content marketing software vendor Kapost (now turned marketing content software vendor, there is a tiny difference, more on that…
Curata, vendor of a professional content curation and content marketing software platform, recently conducted research on the tactics and technology over 600 marketers used…
The essential role of customer experience – and the increasing focus on the customer journey – is driving many evolutions in the corporate world…
The Internet of Things is affecting virtually all industries, has a tremendous impact on the volume of data and on network traffic (and how…
Creating business value increasingly equals creating customer value. Customer-centricity isn’t a goal anymore, it’s the basis. And usefulness is key to achieve it: remember…
Since it was coined at the end of the previous decade, the term ‘content marketing‘ became adopted for various form of marketing and purposes…
The opportunity to continually test and refine digital marketing is often cited as one of the main advantages of “new media” over “traditional media”.…
