- J-P De Clerck
You cannot step twice into the same river; for other waters are continually flowing in. Words from Plato – originally not in English indeed…
You cannot step twice into the same river; for other waters are continually flowing in. Words from Plato – originally not in English indeed…
One of the key reasons technology implementations, digital transformation efforts, IT projects, customer service or experience optimization plans and digital business projects fail is…
The empowered consumer. The empowered worker. In a previous post we looked at customer empowerment and how to turn it into action. The key…
The room was filled with silence as the CMO had just finished his presentation of the new brand logo, brand values, tone of voice…
Do you know what executives who know their customers very well and can put them in their shoes better than others, do? They don’t…
Sometimes ‘small’ examples and experiences can help you illustrate a more important point. As I am writing this, I’m sitting in a hotel room,…
Generosity is increasingly used as a word of mouth marketing tactic. Is there room in a business context for generosity that goes beyond the…
Being heard, being understood, mattering and being emancipated. These are four fundamental human needs. Discover what they mean for people-centric marketing. I mentioned all…
Warren Buffet has quite some psychology books on his reading list. At least, that’s what Dr. Robert B. Cialdini said in a presentation on…
The marketing and communication reality has changed dramatically since the arrival of new digital and “social” channels. We tend to summarize these changes as…
