- J-P De Clerck
Drip email campaigns are by no means a new email marketing strategy, but they are still one of the most popular tactics when it…
Drip email campaigns are by no means a new email marketing strategy, but they are still one of the most popular tactics when it…
Email and social are not competing channels, so email marketing and social media marketing work well together too. Email and social simply are among…
Here’s something to think about, email is the only channel which is not controlled by someone else – it’s controlled by the consumer who…
An email list which has not been built using best practices or has not been maintained well can quickly put even someone such as…
Email isn’t dying, but it certainly is evolving. I’d speculate that the majority of those using email marketing haven’t given enough thought to how…
A problem email marketers have is that every time they send an email it’s got to be perfect. Everyone has to open, click and…
In the early days of the Internet, measuring the impact of your online activities was very simple. Those who owned a website were already…
Recently Jo Roberts and Anne Yastremski from MarketingProfs wrote a post with 14 ways to improve conversion of online forms. A worthwhile theme as…
Earlier this month I read an interesting post by Karen Talavera. It made me think more than I already do about the role of…
The big debate in the email marketing community this week is the introduction of Google’s Gmail Priority Inbox. The service will allow the Gmail…
Contributor Ambal Balakrishnan from ClickDocuments interviewed Maria Pergolino from marketing automation vendor Marketo regarding the evolutions in lead nurturing, lead management and marketing automation.…
One of the companies that often comes into the picture when talking about the connection of email marketing, social media marketing, mobile and more…
