- J-P De Clerck
Marketers always had a tendency to optimize for channels, media and the technologies they used. Up until the arrival of tools to optimize for…
Marketers always had a tendency to optimize for channels, media and the technologies they used. Up until the arrival of tools to optimize for…
It’s been a few years now since we started talking about digital transformation as one of the core drivers in the evolution of organizations…
Everything is connected. It always has been, also beyond the currently “hot” context of technology. When everything is connected, in various degrees and ways,…
The opportunity to continually test and refine digital marketing is often cited as one of the main advantages of “new media” over “traditional media”.…
A leaky bucket is not just a computer algorithm or a bucket with holes in it. The concept of leaky buckets is also known…
What is easier? Optimizing customer experiences and conversion rates or increasing reach and awareness? What is more effective? Conversion and content optimization or driving…
No conversions without people-centricity. No new customers without prospects actually doing what we hope they do. No matter how advanced our marketing automation scenarios,…
Unless you’ve been off the planet for a while, you’ve probably heard a lot of talk about how important landing page optimization is to…
Organizations have been facing a challenge for several years now: a lack of trust among people regarding what they say, the messages they spread…
Good news for email marketers: according to research from the Direct Marketing Association (DMA), the typical email engagement rates are going up. US open…
At the latest Fusion Marketing Experience conference, Bryan Eisenberg gave a hands-on workshop the second day on optimizing PPC (Pay Per Click) ads. Most…
Consumers – people like you and me – are becoming channel-agnostic. They are effortlessly switching from one channel to the other. The road to…
