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Frank Strong on one of the key challenges for brands

Content marketing and PR: a deep dive with Frank Strong

Forward-thinking PR professionals have embraced content marketing since quite some time now. Social, content, stories: it’s all related and connected. We talked about content...
Content marketing strategy visualization – source Blurpoint

Content marketing strategy in plain English: getting started

You need a content marketing strategy. That’s what everyone tells you. So, why do you need a content marketing strategy and how do you...
David Raab

Consolidation in the marketing automation space: what about content?

The consolidation in the marketing automation industry keeps shaking up the market. After last year’s series of acquisitions, the latest move is Salesforce.com’s pending...