- J-P De Clerck
You don’t see Belgian marketing companies going to the US every day. Looking at the participation of Belgian marketing automation vendor Selligent at major…
You don’t see Belgian marketing companies going to the US every day. Looking at the participation of Belgian marketing automation vendor Selligent at major…
The link between CRM and digital interactions, touchpoints and campaigns, has never been clearer before than today. A customer-centric business has to interact with…
Social CRM is a term that is often misused, certainly in a product and solution context. It’s also frequently narrowed down to specific customer-oriented…
Recently, I had the pleasure to talk with marketing executives at some financial institutions and retail banks in mainland Europe. You might not immediately…
Dave Chaffey wrote a very informative post on online brand reputation management and the tools you can use to get started. With help from…
