A large number of organizations have digital transformation at the top of their agenda for 2018 and beyond. It's what many surveys tell us, what we hear when talking with executives and when working with companies - and it's of course not the first time. In this article we...
After the kick-off keynote by Joe Pulizzi at the recent edition of Content Marketing World in the US and the keynote by Jay Baer, who was one of the keynote speakers at the first Content Marketing Conference Europe, Lee Odden talked about the future of content marketing at the...
Most content marketing strategies and plans fail if there is no buy-in and real engagement across the different levels of the organization. That’s a huge challenge. Any solid content marketing strategy involves several departments and that’s where the troubles often start. When was the last time your marketing team...