Tag: MRM
Selligent and StrongView become one: analysis
It was to be expected. Last Summer middle-market private equity firm HGGC took a majority stake in marketing automation vendor Selligent. Two months later another company with very similar activities was added to the...
Content management in context
Content management became popular at the beginning of the new millennium. This was among others due to a specific form of content management: web content management. At the same time, the need for a...
Belgian marketing automation vendor Selligent goes US and gets ranked by Gartner
You don't see Belgian marketing companies going to the US every day. Looking at the participation of Belgian marketing automation vendor Selligent at major events across the Atlantic (I’m Belgian for the record), it’s...