- J-P De Clerck
Despite the variety of topics, tactics and speakers, our 2012 Fusion Marketing Experience conference clearly revolved around one theme: marketing is broken. We are…
Despite the variety of topics, tactics and speakers, our 2012 Fusion Marketing Experience conference clearly revolved around one theme: marketing is broken. We are…
Sometimes ‘small’ examples and experiences can help you illustrate a more important point. As I am writing this, I’m sitting in a hotel room,…
Even in the last few months, customer buying processes have changed. Are you keeping up? How can you make sure you’re keeping up? Buyers…
It’s time (online) marketers have a different approach towards optimization. Rather than only thinking in terms of tactics or siloed optimization, what if we…
Revenue Coach Kristin Zhivago, wrote a new book, called “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy”. She sent…
Social CRM is a term that is often misused, certainly in a product and solution context. It’s also frequently narrowed down to specific customer-oriented…
