- J-P De Clerck
Marketing ROI and marketing measurement serve the business and the customer. In an interview with marketing ROI expert Jim Lenskold at the occasion of…
Marketing ROI and marketing measurement serve the business and the customer. In an interview with marketing ROI expert Jim Lenskold at the occasion of…
ROI stands for Return on Investment. Period. If we talk about Social Media ROI in this post, we mean the return on investment of…
The days when marketers could make decisions solely based on intuition or gut feeling are over. Nowadays, they must measure everything that matters from…
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