- J-P De Clerck
With the 2015 predictions season behind us, let’s take a look at what the IT analysts from International Data Corporation (IDC) and Gartner are…
With the 2015 predictions season behind us, let’s take a look at what the IT analysts from International Data Corporation (IDC) and Gartner are…
You heard it before: the consumer is increasingly in control, and marketers have a hard time catching up and reconnecting with an increasingly connected…
Content management became popular at the beginning of the new millennium. This was among others due to a specific form of content management: web…
It’s a fact: for the first time ever, smartphone sales have outgrown feature phone sales, bringing the mobile and mobility first reality closer and…
The great content marketing backlash. That’s what I have been reading about these last few weeks. Or better: I noticed a never ending stream…
We are warned. Gartner predicts 80% of social business efforts will not achieve intended benefits through 2015. There is a problem with that prediction…
With the advent of new technologies, many companies and organizations are faced with an ever-changing business climate. Gartner recently identified 10 emerging technologies, which…
The industry still seems to be getting its knickers in a twist over terminology. ‘Social CRM‘ has seemingly been settled on as the de…
For the past four years, the ‘Software as a Service’ or SaaS model (one of the “layers” of the cloud computing model, along with,…
