Never before businesses and opinion makers have paid more attention to what is known as online, digital or social "influence". Identifying influencers has become an obsession for many marketers who aim to ‘use’ the influence of online influencers for their marketing goals.
The debates about online influence are numerous....
The opinion of others is an important driver in the buying decision of people. It has always been so. Word-of-mouth is still predominantly an offline matter although it's really foolish to separate the online and offline dimension of peer advice in a channel-agnostic reality. While there are differences between...
Social business pilot projects and smaller test cases are great ways to help making purpose and benefits tangible and understandable for those involved. They also result in know-how and lessons that can be used by the whole business for future projects. And it helps you get buy-in for a...
