- J-P De Clerck
Enhancing sales productivity and effectiveness by increasing selling time and removing the hurdles salespeople and sales teams encounter. Here are two classic challenges for…
Enhancing sales productivity and effectiveness by increasing selling time and removing the hurdles salespeople and sales teams encounter. Here are two classic challenges for…
Buying behavior has changed. Marketing has changed. Sales has changed. Customer-centricity is revisited as customers continue to change and increasingly feel overwhelmed. However, has…
Customer-centricity: what is it and what does it even mean to be customer-centric? “Becoming more customer-centric.” Just like “enhancing the customer experience,” it comes…
How do you solve the buying disconnect in B2B and complex buying journeys? For starters by realizing there is a disconnect and that buying…
Matthew – Matt – Dixon is Group Leader, Financial Services and Customer Contact Practices at CEB (Corporate Executive Board). If that doesn’t ring a…
Ardath Albee is one of the smartest B2B marketing and content marketing experts. I’ve been following her since quite some time and, even if…
Each successful content marketing strategy is a social and connected content marketing strategy by definition. I’m not just talking about the areas where social…
Allow me to repeat some key trends that describe the connected buyer’s journey and integrated marketing reality. An educated ‘prosumer’, a shift from selling…
Do you know what executives who know their customers very well and can put them in their shoes better than others, do? They don’t…
With the never ending rise of new communication channels, the shift from selling to buying, the rise of the ‘empowered’ and connected buyer, and…
Excellent customer experiences and relevant touchpoints, across all channels, are rapidly becoming the focal point for smart marketers. Customer satisfaction is not a goal…
Even in the last few months, customer buying processes have changed. Are you keeping up? How can you make sure you’re keeping up? Buyers…
