- J-P De Clerck
(Digital) influence is the capacity to affect others to take actions and/or change opinions or behavior. It can happen directly (persuasion) and indirectly. However,…
(Digital) influence is the capacity to affect others to take actions and/or change opinions or behavior. It can happen directly (persuasion) and indirectly. However,…
Econsultancy’s Email Marketing Industry Census 2012 report shows email is still seen as a channel with a good return, with 70% of company respondents…
When a customer is disgruntled, the act of solving his problem in a rational and authentic way – meaning not hiding the truth –…
McKinsey Global Institute’s fifth annual survey on social technologies used by businesses revealed that more companies are improving the ways they use the technologies…
With the advent of new technologies, many companies and organizations are faced with an ever-changing business climate. Gartner recently identified 10 emerging technologies, which…
As you probably know, word of mouth is still primarily an offline matter. People mainly talk to each other about products, companies and experiences…
The title of this blog post is the same as a report by Initiative. The report, among others shown at the Cannes Lions festival,…
ExactTarget recently released a report, called “Mobile Indepence Day” (guess when they released it). It’s an exhaustive overview of how one significant device in…
More and more it looks like the pundits are right and 2011 will indeed be the year of the smartphone. Smart marketers are taking…
I recently came across Contactlab’s European E-mail Marketing Consumer Report 2010 and found some very interesting statistics regarding the content sharing behavior of European…
According to part two of eCircle’s European social media and email marketing dtudy, email and social are a powerful combination for marketers. The study…
Jim Ducharme started an interesting conversation last week here about whether or not social media really belonged in the workplace. Jim looked at it…
