- J-P De Clerck
Never before businesses and opinion makers have paid more attention to what is known as online, digital or social “influence”. Identifying influencers has become…
Never before businesses and opinion makers have paid more attention to what is known as online, digital or social “influence”. Identifying influencers has become…
One of the hot topics in content marketing is content curation. It can play a role in achieving various goals, depending on how, where…
For many companies, driving traffic to their websites from an acquisition perspective is still a primary goal. It’s the way most organizations measure the…
The opinion of others is an important driver in the buying decision of people. It has always been so. Word-of-mouth is still predominantly an…
According to a report by Aberdeen Group, companies with omni-channel customer care strategies have 91% better year-over-year (YOY) customer retention rates than others. An…
In a blog post on the changes in (digital) marketing budget allocation, I mentioned how the CMO and other managers and executives will have…
Thought leadership and content : can you separate both? Look at any content marketing survey and there it is: the second most important reason…
Integrated marketing is about the customer and his overall experience first. Integrated marketing is the way forward for all customer-centric organizations. The customer journey…
Content marketing can serve community building purposes but is rarely enough. An overview and some lessons. There is a strong connection between content marketing,…
Content marketing means many things to many people. How we’re asking the wrong questions. A few years ago I wrote a piece on the…
Allow me to repeat some key trends that describe the connected buyer’s journey and integrated marketing reality. An educated ‘prosumer’, a shift from selling…
Marketing ROI and marketing measurement serve the business and the customer. In an interview with marketing ROI expert Jim Lenskold at the occasion of…
